Social Media & Content Marketing Specialist MachineStation USA — Lake Elsinore, CA Full-Time | On-Site $22–$27/hour + Performance-Based Bonus Opportunity

About MachineStation

MachineStation is a major used CNC machinery dealer serving manufacturers throughout the United States and internationally. Unlike online machinery brokers, we physically own and stock our equipment. Our Lake Elsinore facility contains hundreds of CNC machines from leading manufacturers including Haas, Mazak, Okuma, DMG MORI, Doosan, Makino, and many others. Every day, machines arrive, get inspected, repaired, cleaned, tested, demonstrated, sold, loaded, and shipped around the world. We need one person who knows how to turn that activity into a strong, credible, high-performing social media and content engine.

The Role

We are looking for an on-site Social Media & Content Marketing Specialist to own MachineStation’s organic social media and content marketing function. This is not a coordinator role and it is not a role for someone who only wants to build content calendars, create graphics, or wait for assignments.

You will own the content cycle from beginning to end:

Observe → Capture → Research → Create → Publish → Engage → Measure → Improve. Your immediate job is to own MachineStation’s social media and content engine. Over time, strong performance can lead to broader responsibility across marketing execution. You should be comfortable leaving your desk, walking through our warehouse, talking with technicians and salespeople, spotting stories, recording videos, taking photographs, researching machines, writing posts, editing content, publishing it, engaging with the audience, and learning from performance.

What You’ll Own

• Content strategy for MachineStation’s social channels.
• LinkedIn, Facebook, Instagram, YouTube Shorts, and other relevant organic channels.
• Support and content development for leadership/founder LinkedIn presence.
• Original photo and video capture throughout our Lake Elsinore facility.
• Short-form videos, reels, machine walkthroughs, educational content, carousels, stories, interviews, and other formats.
• Content around machine arrivals, inspections, testing, repairs, cleaning, machine preparation, customer visits, sales, loading, shipping, and everyday warehouse activity.
• An organized content pipeline and publishing calendar.
• Writing hooks, captions, CTAs, educational posts, and industry commentary.
• Community engagement with manufacturers, machine shops, industry professionals, customers, dealers, buyers, and sellers.
• Content performance analysis and decisions about what to increase, change, test, or stop.
• Repurposing strong source content across multiple platforms and formats.
• Continuous experimentation with new topics, formats, hooks, and distribution approaches.

AI & Technology Mindset — Required MachineStation actively uses AI to increase the speed and quality of marketing execution. You should already be comfortable using tools such as ChatGPT, Gemini, or similar platforms for research, ideation, drafting, repurposing, analysis, and productivity. You do not need to know every tool on Day 1, but you must be comfortable learning new software independently and experimenting with new technology. AI should multiply your output—not replace judgment, originality, or authenticity. The Content We Want We do not want MachineStation’s social channels to look like an endless classified-ad feed. Machine listings are important, but they are only part of the story. We want people to see the scale, activity, expertise, and professionalism behind the business. Content may include CNC machines and technology, new arrivals, machines under power, testing and repairs, machine preparation and improvements, warehouse activity, loading and shipping, customer stories, educational CNC content, technician expertise, buying and selling insights, industry observations, and behind-the-scenes operations. The Person We’re Looking For You may come from social media, content creation, digital marketing, videography, journalism, or a similar background. CNC or manufacturing experience is helpful but not required. Curiosity and the ability to learn matter more.

You should be:

• Highly proactive and self-directed.
• Naturally curious.
• Comfortable approaching and interviewing people.
• A strong writer and communicator.
• Comfortable shooting video on a phone or camera.
• Capable of editing short-form video and creating basic graphics.
• Fast at execution without becoming careless.
• Organized without becoming bureaucratic.
• Comfortable experimenting and learning from results.
• Data-aware without being obsessed with vanity metrics.
• Resourceful and comfortable solving problems independently.
• Comfortable receiving direct feedback.
• Able to take ownership without waiting for constant instructions.

Most importantly, you should see content opportunities where other people simply see another normal workday. What Success Looks Like This role is not measured by how long you spend designing one post or how impressive a content calendar looks.

We care about a balanced combination of:

• Consistent, high-quality content output.
• Growth of a relevant audience.
• Meaningful engagement from the CNC and manufacturing community.
• Qualified inbound buyer and seller opportunities influenced by social media.
• Stronger authority and credibility for MachineStation and its leadership.
• Continuous experimentation and measurable improvement.

Within your first few months, someone visiting MachineStation’s social channels should immediately understand that MachineStation is a real machinery company with substantial physical inventory, knowledgeable people, active operations, and deep CNC industry experience. Compensation & Growth Starting pay is $22–$27 per hour depending on experience, demonstrated ability, and overall fit. Beyond base pay, strong performance can be rewarded through performance-based incentives and bonus opportunities tied to clearly defined KPIs and business-relevant results. We do not reward empty follower counts or low-quality lead volume. Performance will be evaluated on the quality and business relevance of the growth you create. A compensation review may be conducted after approximately six months based on demonstrated ownership, capability, and results. This role has significant growth potential. The immediate responsibility is hands-on social media and content execution. As you demonstrate judgment, ownership, and results, the role may expand into broader marketing coordination and leadership, including managing additional marketing resources as the function grows. Tools

Experience with some of the following is helpful:

• ChatGPT or Gemini
• Canva
• CapCut, Adobe Premiere Pro, or similar video-editing tools
• Meta Business Suite
• LinkedIn and YouTube
• Social scheduling platforms
• Google Analytics
• Google Workspace
• Trello or similar project-management tools

You do not need to know every tool on Day 1. You do need to learn quickly and use technology to multiply your output.Why This Role Is Different You will not be joining a large social media department. You will be trusted to build and own this function.If you want a role where you can walk into a real operating business, find stories every day, turn those stories into content, build an audience, create measurable business interest, and see the results of your own work, we would like to meet you.

IMPORTANT: A 2–3 minute introduction video is required to apply. Applications without a video will not be considered.

ABOUT THE ROLE

MachineStation is a growing CNC machinery company serving manufacturers across the United States and international markets. We are looking for a highly capable Executive Assistant to the CEO who can help the CEO stay focused, organized, and ahead of priorities while making sure important decisions, commitments, and follow-ups actually reach completion. This is not a traditional administrative assistant, receptionist, or office coordinator role. Your job is to increase the CEO’s effectiveness and execution capacity.

WHAT YOU’LL DO

Follow-Up & Closure This is one of the most important parts of the role.

• Capture action items, commitments, requests, and decisions from CEO meetings and conversations.
• Track owners, deadlines, approvals, and pending decisions.
• Proactively follow up with team members and keep unresolved items visible until they are closed.
• Make sure requested information reaches the CEO when promised.

You do not take over other people’s responsibilities. You make sure the right person follows through on them.

CEO Meeting Preparation & Management

• Prepare the CEO before meetings with relevant context, previous commitments, open items, and decisions needed.
• Attend selected meetings and capture decisions, owners, deadlines, and next steps.
• Follow up after meetings so action items do not disappear into notes or messages.

We do not need lengthy meeting minutes. We need clarity, ownership, deadlines, and execution.

Learn the Business

You are not expected to know CNC machinery when you start. Your onboarding will include structured exposure to Sales, Marketing, Purchasing, and Operations.

• Additional exposure to Accounting, Finance, HR, and leadership processes.

The goal is not to make you an expert in every department. It is to help you understand what matters, who owns what, what requires the CEO, and what needs to happen next.

In-Person Executive Support

This position is intentionally based at our Lake Elsinore facility. You should be equally comfortable behind a computer and walking through an industrial facility getting answers. You may be asked to physically verify information, speak with team members, gather updates across departments, prepare information before meetings, coordinate executive projects, conduct research, assist with travel or presentations, and help resolve matters that require in-person follow-through.

AI & TECHNOLOGY — NON-NEGOTIABLE

MachineStation actively adopts technology and AI to improve how we work. We do not expect you to know every software platform on Day 1, but you must already be technologically confident, curious, and capable of learning new systems independently. You should be comfortable with modern business software such as Google Workspace, spreadsheets, CRM and task-management systems, cloud-based applications, ChatGPT, AI research and productivity tools, video conferencing, and meeting-transcription tools. When introduced to a new platform, your instinct should be: “Let me explore it, learn it, and figure out how we can use it.” We will teach you MachineStation, our industry, our people, our processes, and how the CEO works. We do not want to spend the first several months teaching basic computer skills or convincing someone to adopt modern technology.

REQUIREMENTS

• Fluent in English and Spanish — required.
• Highly organized, reliable, punctual, and detail-oriented.
• Sharp, resourceful, and quick to learn.
• Strong with computers, business software, AI, and emerging technology.
• Excellent at follow-through and comfortable reminding people about commitments and deadlines.
• Strong written and verbal communicator who can work confidently with employees at different levels.
• Comfortable managing multiple changing priorities in a fast-moving entrepreneurial environment.
• Professional and discreet with confidential information.
• Able to work full-time, in person, from our Lake Elsinore facility.

CNC or machinery experience is NOT required. We can teach our industry. What matters more is judgment, ownership, organization, technology aptitude, curiosity, adaptability, and the ability to learn.

THIS ROLE IS NOT FOR SOMEONE WHO WANTS TO

• Wait for the CEO to tell them what to do next.
• Spend most of the day on repetitive administrative or data-entry work.
• Avoid technology or AI.
• Follow the exact same routine every day.
• Become the administrative assistant for everyone in the company.

Administrative responsibilities will be part of the position, but they are not the reason this role exists. The right person naturally thinks: “What is still open? Who owns it? When is it due? What does the CEO need to know? What can I resolve without consuming more of his time?”

WHAT SUCCESS LOOKS LIKE

As you learn the business, the CEO should spend less time chasing information, remembering commitments, reconstructing meetings, searching through messages, and repeatedly following up on previously assigned work—and more time making decisions, developing people, working with customers, allocating capital, and driving growth.

GROWTH OPPORTUNITY

For the right person, this can become a highly trusted, long-term position working directly alongside the CEO, with exposure to Sales, Marketing, Purchasing, Operations, Finance, HR, Business Development, Industrial Machinery, and Strategic Initiatives. As your understanding, judgment, and capabilities grow, so can your responsibilities and compensation.

SCHEDULE & LOCATION

Full-Time | In-Person MachineStation — Lake Elsinore, California This is not a remote or hybrid position.

How to Apply

Introduction Video Required — Non-Negotiable A resume is welcome, but applications without an introduction video will not be considered. Please record a 2–3 minute introduction video. A simple phone or laptop recording is completely fine. We are not evaluating video production or editing quality. We want to see how you communicate, organize your thoughts, present yourself, and approach work.

Please answer these questions in your video:

1. Tell us briefly about yourself and why this Executive Assistant to the CEO role interests you.
2. Follow-Through: Tell us about a time when you were responsible for making sure other people completed commitments or met deadlines.
3. Organization: If the CEO gives you several unrelated requests throughout the day while you are already managing other priorities, how would you make sure nothing gets forgotten?
4. AI & Technology: How do you currently use ChatGPT or another AI tool in your work or personal life? Give us one specific example.
5. Learning New Software: Tell us about a software or technology platform you had never used before and had to teach yourself. How did you approach learning it?
6. Initiative: When you are given a task you do not know how to complete, what do you normally do before going back to your manager for help?
7. English & Spanish: Please speak briefly in both English and Spanish during your video so we can confirm that you can communicate comfortably in both languages.

Submission

Please submit:

• Your 2–3 minute introduction video or a shareable video link
• Your resume , if available

Important: A resume submitted without the required introduction video will not move forward in the hiring process.

About MachineStation

MachineStation is one of North America's largest dealers of used CNC machine tools, specializing in the purchase, sale, and support of machinery both domestically and internationally. Our rapidly growing Parts Division provides essential replacement parts, tooling, controls, drives, motors, manuals, and accessories. We are seeking a dedicated professional to help scale this business to the next level.

Position Summary

This is a growth-oriented role focused on developing our parts business, not a warehouse or shipping position. If you are passionate about organizing inventory, creating online listings, providing excellent customer support, and building a sustainable business, we would like to meet you.

Key Responsibilities

Create high-quality online listings for CNC parts. Research part numbers, compatibility, and pricing. Manage inquiries, quotations, and online marketplaces (including eBay). Organize and improve our existing parts inventory system. Develop new product categories and cultivate vendor relationships. Identify opportunities to increase sales. Collaborate with sales, technical, and operations teams to support customers. What Success Looks Like Within your first 90 days, you will: Learn MachineStation's products, inventory, and workflow. Become proficient in identifying CNC parts and industrial components. Increase listing volume while maintaining quality and accuracy. Improve inventory organization and visibility. Help reduce the backlog of unlisted inventory. Contribute to measurable growth in monthly parts revenue.

Qualifications

Highly organized, dependable, and detail-oriented. Strong problem-solving and communication skills. Experience working with CNC machine tools, industrial equipment, manufacturing, machine shops, industrial distribution, or technical parts sales. Strong understanding of CNC components such as tooling, tool holders, chucks, vises, rotary tables, servo motors, drives, controls, encoders, and related industrial products is highly preferred.

Preferred Experience

eCommerce platforms: eBay, Facebook Marketplace Software: Google Workspace, AI Tools Industry knowledge: Manufacturing, distribution, industrial products, or mechanical aptitude. Compensation Competitive hourly pay based on experience. Performance-based incentives. Full-time employment with significant opportunities for career growth. Why Join MachineStation? We are looking for a proactive contributor eager to build one of the strongest CNC parts businesses in the industry. If you enjoy creating order, improving systems, serving customers, and witnessing the direct impact of your efforts, we want to hear from you.

How to Apply

Please submit the following: Your resume. A brief cover letter explaining your interest in this role. Details regarding your experience with online selling, inventory management, or industrial products.